Common Stocks And Uncommon Profits And
Other Writings
common stocks and uncommon profits and other writings have become essential
references for investors seeking to understand the intricacies of successful investing and
the principles that can lead to wealth accumulation. These works, especially those
authored by renowned investor Philip Fisher, have stood the test of time, guiding
generations of investors to make informed decisions. This article delves into the key
concepts of Common Stocks and Uncommon Profits, explores Fisher’s investment
philosophy, and discusses other influential writings that complement and expand upon
these core ideas. ---
Introduction to "Common Stocks and Uncommon Profits"
Published in 1958, Common Stocks and Uncommon Profits by Philip Fisher is considered a
classic in investment literature. Unlike the traditional approach of analyzing financial
statements primarily for valuation, Fisher emphasized qualitative factors—particularly the
importance of understanding a company's management, products, and growth potential.
What makes Fisher’s work unique? - Focus on long-term growth investments - Emphasis
on thorough qualitative research - The concept of "scuttlebutt" or on-the-ground research
- Investing in companies with enduring competitive advantages
Core Principles of Fisher’s Investment Philosophy
Fisher’s approach centers around understanding a company's potential for sustainable
growth and investing in businesses with strong fundamentals beyond just numbers. His
methodology can be summarized through several key principles:
1. The Five Points to Look for in a Common Stock
Fisher identified five critical areas to evaluate before investing:
Management Quality: Competence, integrity, and forward-looking vision.1.
Product or Service: The company's products should have a strong market position2.
and potential for growth.
Research and Development: Commitment to innovation and product3.
improvement.
Profitability: Consistent profit margins and effective cost management.4.
Market Potential: The scope for expansion in existing markets and potential for5.
new markets.
2
2. The Importance of Qualitative Analysis
Fisher believed that understanding the qualitative aspects of a company—its
management, research efforts, product lifecycle—is just as vital as financial data. In his
view, these factors often predict future growth better than historical financial statements.
3. Investing for the Long Term
Fisher championed a buy-and-hold strategy, emphasizing patience and the importance of
allowing a company's growth trajectory to unfold over years, not days or months.
4. The Concept of "Scuttlebutt"
This involves gathering information from various sources—customers, suppliers,
competitors, and industry experts—to obtain a comprehensive view of the company's
prospects. ---
Insights from "Uncommon Profits"
While Fisher’s Common Stocks and Uncommon Profits focuses on qualitative analysis, the
book's title hints at the pursuit of extraordinary returns through identifying "uncommon"
stocks—companies that possess unique qualities or growth potential. Key takeaways
include: - The importance of understanding a company's "Scuttlebutt" for due diligence. -
Recognizing "growth stocks" that can deliver above-average profits. - The significance of
"sustainable competitive advantages" or economic moats. Fisher's philosophy aligns
closely with modern growth investing, emphasizing the importance of selecting companies
with exceptional qualities that can deliver long-term value. ---
Other Influential Writings and Their Contributions
Fisher's work is complemented and expanded upon by other notable investment authors
and their writings, which provide additional perspectives and strategies.
1. Benjamin Graham’s "The Intelligent Investor"
Often called the "father of value investing," Graham’s book focuses on intrinsic value,
margin of safety, and disciplined investing. While Fisher emphasizes qualitative factors,
Graham underscores quantitative analysis and valuation. Key concepts: - Investing with a
margin of safety - Distinguishing between investment and speculation - The importance of
financial analysis
2. Peter Lynch’s "One Up On Wall Street"
Lynch advocates for individual investors to leverage their everyday experiences to
3
identify promising stocks early. His approach combines qualitative and quantitative
analysis but emphasizes simplicity and understanding what you own. Highlights: - Invest
in what you know - Look for "hidden gems" - The importance of thorough research and
patience
3. Warren Buffett’s Letters and Writings
While Buffett is primarily a value investor, his writings often highlight the importance of
understanding a company's management, economic moat, and long-term prospects—a
philosophy resonant with Fisher’s. Notable ideas: - Focus on quality businesses - The
power of compounding - Patience and discipline in investing
Integrating Fisher’s Ideas with Other Strategies
Successful investors often blend principles from various schools of thought. For instance,
combining Fisher’s qualitative analysis with Graham’s quantitative valuation can lead to a
robust investment approach. Practical steps include: - Conducting management interviews
and on-the-ground research (Fisher) - Performing financial valuation and margin of safety
calculations (Graham) - Monitoring industry trends and company innovations (Lynch)
Applying the Principles Today
In the modern investment landscape, Fisher’s emphasis on qualitative analysis remains
highly relevant, especially in evaluating technology and growth firms. Today’s investors
can: - Use due diligence techniques such as customer reviews, management interviews,
and industry analysis. - Identify companies with strong R&D pipelines and innovative
products. - Maintain patience and a long-term horizon, avoiding impulsive trading. Tools
and Resources: - Financial news platforms for industry insights - Company investor
relations and annual reports - Industry conferences and analyst reports
Conclusion
Common Stocks and Uncommon Profits and Other Writings by Philip Fisher offers
invaluable insights into long-term, growth-oriented investing. By emphasizing qualitative
analysis, management quality, and industry research, Fisher provided a blueprint for
investors seeking to uncover stocks with exceptional potential. When combined with
insights from Benjamin Graham, Peter Lynch, and Warren Buffett, Fisher’s principles help
create a comprehensive investment strategy grounded in understanding and patience.
Whether you are a seasoned investor or just starting, integrating these timeless concepts
can enhance your ability to identify and capitalize on "uncommon" profit opportunities in
the stock market. ---
4
References and Further Reading
- Fisher, Philip. Common Stocks and Uncommon Profits. Harper & Brothers, 1958. -
Graham, Benjamin. The Intelligent Investor. Harper Business, 1949. - Lynch, Peter. One Up
On Wall Street. Simon & Schuster, 1989. - Buffett, Warren. The Essays of Warren Buffett.
Selected by Lawrence Cunningham, 2007. --- Optimizing Your Investment Approach By
understanding and applying the core ideas from Fisher’s writings and integrating insights
from other investment legends, you can develop a disciplined, qualitative approach to
investing that emphasizes growth, management quality, and industry dynamics.
Remember, the key to success lies in thorough research, patience, and a long-term
perspective. --- Keywords for SEO Optimization: - common stocks and uncommon profits -
Philip Fisher investment principles - growth investing strategies - qualitative analysis in
stock investing - long-term stock investment tips - investing with management quality -
scuttlebutt research technique - value vs growth investing - influential investment writings
QuestionAnswer
What are the key
principles of 'Common
Stocks and Uncommon
Profits' by Philip Fisher?
Philip Fisher emphasizes investing in growth stocks by
thoroughly researching a company's management,
products, and market potential. He advocates for a long-
term perspective, investing in companies with innovative
qualities and sustainable competitive advantages.
How does 'Common
Stocks and Uncommon
Profits' differ from
traditional value
investing?
While value investing focuses on undervalued stocks based
on financial metrics, Fisher's approach emphasizes
identifying companies with strong growth prospects and
qualitative factors, such as management quality and
innovation, even if they are not currently undervalued.
What are some of the '15
points to look for in a
common stock' outlined
by Fisher?
Fisher's 15 points include factors like management's
integrity, research and development orientation, profit
margins, market leadership, and the company's ability to
innovate and adapt, all aimed at identifying high-growth
potential stocks.
How have Fisher's
writings influenced
modern investment
strategies?
Fisher's emphasis on qualitative analysis and long-term
growth investing has significantly influenced growth-
oriented investment strategies and the development of
modern fundamental analysis, inspiring investors to look
beyond financial statements.
What are the main
criticisms of Fisher’s
approach in 'Common
Stocks and Uncommon
Profits'?
Critics argue that Fisher's qualitative focus can be
subjective and challenging to quantify, potentially leading to
biased judgments. Additionally, some believe that his
approach may overlook valuation metrics, increasing the
risk of overpaying for growth stocks.
5
Are Fisher's ideas in
'Common Stocks and
Uncommon Profits' still
relevant for today's
investors?
Yes, Fisher's emphasis on qualitative analysis, management
quality, and growth prospects remains relevant, especially
in technology and innovation-driven sectors. However,
modern investors often combine his principles with
quantitative analysis for a balanced approach.
Common Stocks and Uncommon Profits and Other Writings: An In-Depth Review of a
Classic Investment Philosophy Investing is as much an art as it is a science, and few works
have influenced the landscape of value investing as profoundly as Philip A. Fisher’s
Common Stocks and Uncommon Profits. Since its publication in 1958, this book—and
Fisher’s broader writings—have served as a guiding light for investors seeking to identify
high-growth opportunities through a rigorous, research-driven approach. In this review, we
will explore the core principles of Fisher’s philosophy, examine the key insights from
Common Stocks and Uncommon Profits, and analyze the ongoing relevance of his ideas in
today’s dynamic market environment. ---
Introduction to Philip A. Fisher and His Investment Philosophy
Philip Fisher was a pioneering investor and author whose innovative approach to stock
analysis emphasized the importance of qualitative research and long-term growth
prospects. Unlike traditional value investors who focused primarily on financial statements
and intrinsic valuation, Fisher believed that understanding a company's qualitative
aspects—its management, products, and industry positioning—was equally crucial. His
investment philosophy can be summarized as follows: - Prioritize long-term growth over
short-term gains. - Conduct thorough qualitative research into companies. - Seek
companies with “scuttlebutt” (deep industry and management insights). - Invest in
businesses with strong potential for sustainable growth. - Maintain patience and discipline
to hold winners over years. Fisher’s ideas complement those of Benjamin Graham and
David Dodd, but they also carve a unique niche emphasizing the human and strategic
elements of investment. ---
Overview of Common Stocks and Uncommon Profits
Published nearly six decades ago, Common Stocks and Uncommon Profits has become a
seminal classic in investment literature. Its enduring popularity stems from Fisher’s
unique blend of practical advice and philosophical insights about investing in growth-
oriented stocks. The book is structured around a core set of “15 points to look for in a
common stock,” which serve as a comprehensive checklist for evaluating potential
investments. These points focus on aspects such as management quality, product
innovation, industry trends, and competitive advantage. Beyond the checklist, Fisher
advocates a philosophy of investor involvement—becoming familiar with the companies in
your portfolio and maintaining a long-term perspective. ---
Common Stocks And Uncommon Profits And Other Writings
6
Key Concepts and Principles from Common Stocks and
Uncommon Profits
The 15 Points to Look for in a Common Stock
Fisher’s 15 points are a cornerstone of his analysis framework. They guide investors to
assess a company's growth potential comprehensively: 1. Does the company have
products or services with sufficient market potential? Focus on industries with expanding
markets and the company's ability to increase sales. 2. Does the management have a
determination to continue to develop products or services that will appeal to customers?
Look for visionary leadership committed to innovation. 3. Does the management have a
philosophy of honest and transparent communication? Trustworthy management fosters
sustainable growth. 4. Are there well-established distribution and manufacturing
methods? Efficient operations are vital for scalability. 5. Is the company financially sound,
with a history of profitability? While not solely reliant on financial statements, financial
health remains important. 6. Has the company demonstrated consistent growth in sales
and profits? Indicators of competitive strength and market acceptance. 7. Does the
company have a record of research and development, and are they investing in future
products? Innovation drives long-term growth. 8. Are the company’s products or services
in an industry with favorable trends? Industry momentum can amplify company prospects.
9. Does the company have a competitive advantage or a “moat”? Barriers to entry protect
profits. 10. Are the company’s management and employees motivated and competent?
Strong teams execute strategies effectively. 11. Is the company large enough to protect
against takeover or market fluctuations? Size can offer stability. 12. Does the company
have a record of efficiently converting research and development into commercial
success? R&D effectiveness is crucial. 13. Are sales growing faster than industry
averages? Outperformance indicates strong management and product appeal. 14. Does
the company demonstrate a willingness to expand into new markets or diversify? Growth
avenues enhance future prospects. 15. Is there an identifiable trend of increasing
earnings per share? Earnings growth is a fundamental driver of stock appreciation.
Investors using this checklist aim to identify companies with high growth potential that
are overlooked or undervalued by the broader market.
Focus on Qualitative Analysis
Fisher emphasizes that understanding the qualitative aspects of a business is crucial.
These include: - Management integrity, vision, and operational competence. - Company
culture and employee motivation. - Product quality and customer loyalty. - Industry
positioning and competitive advantages. He advocates “scuttlebutt,” a technique
involving talking to customers, suppliers, and competitors to gather inside information
Common Stocks And Uncommon Profits And Other Writings
7
about a company’s strengths and weaknesses.
The Role of Patience and Long-Term Holding
Fisher argues that investors should adopt a “buy and hold” mentality, especially for stocks
with strong growth prospects. He warns against the temptation of short-term trading,
emphasizing that the best gains often come from staying invested through market
fluctuations. He suggests that if a company meets his 15-point criteria, an investor should
buy and then refrain from frequent trading, allowing the company's growth trajectory to
materialize fully. ---
Other Writings and Contributions of Philip Fisher
While Common Stocks and Uncommon Profits remains Fisher’s most renowned work, his
investment philosophy is also detailed in other writings and interviews.
Fisher’s Investment Philosophy in Broader Context
- The “Fisherian” Approach: Focuses on qualitative analysis, management evaluation, and
understanding the industry’s future. - Fisher vs. Graham: While Benjamin Graham’s value
investing emphasizes intrinsic valuation and margin of safety, Fisher’s approach is more
growth-oriented, emphasizing qualitative factors and market potential. - Impact on
Modern Investors: Warren Buffett has acknowledged Fisher’s influence, especially in his
early years, incorporating many of Fisher’s principles into his own investing style.
Notable Articles and Essays
Fisher contributed to various investment journals and wrote essays emphasizing the
importance of understanding a company's long-term prospects. His writings often stress
the importance of continuous learning and deep industry knowledge.
Legacy and Influence
Fisher’s methodology has influenced countless investors and investment firms. His
emphasis on qualitative analysis foreshadowed many modern growth-investing strategies
and remains relevant in an era dominated by complex business models and rapid
innovation. ---
Relevance of Fisher’s Ideas in Today’s Market
In the contemporary investment landscape, characterized by technological disruption,
rapid market shifts, and data-driven analysis, Fisher’s principles retain significant
relevance.
Common Stocks And Uncommon Profits And Other Writings
8
Application in Modern Growth Investing
Modern investors often combine Fisher’s qualitative analysis with quantitative tools, such
as financial modeling and industry analysis, to identify companies with sustainable
competitive advantages and growth trajectories.
Limitations and Challenges
- Subjectivity: Qualitative assessment can be subjective, requiring experience and
judgment. - Market Complexity: Rapid innovation and changing consumer preferences can
make long-term predictions difficult. - Need for Diligence: Fisher’s “scuttlebutt” approach
demands extensive research and industry knowledge.
Conclusion: Timeless Wisdom
Despite the evolution of markets and the advent of new technologies, Fisher’s core
message remains vital: understanding the qualitative aspects of a company, maintaining
patience, and seeking long-term growth opportunities are fundamental to successful
investing. His writings continue to serve as a blueprint for investors aiming to uncover
“uncommon profits” in an often unpredictable market. ---
Final Thoughts
Common Stocks and Uncommon Profits is more than just a book; it’s a philosophy that
champions diligent research, qualitative insight, and disciplined patience. Its principles
bridge the gap between fundamental analysis and strategic foresight, making it
indispensable for serious investors. Whether you’re a seasoned professional or a novice,
integrating Fisher’s ideas can enhance your investment approach, helping you identify
opportunities that others may overlook and build wealth over the long term. In adopting
Fisher’s approach, investors embrace a mindset rooted in understanding businesses
deeply, assessing their growth potential, and exercising patience—traits that are as
crucial today as they were over six decades ago. His writings continue to inspire and
guide those committed to achieving uncommon profits through common stocks.
common stocks, investment strategies, profit maximization, business analysis, investor
psychology, financial writings, value investing, market analysis, Warren Buffett,
investment philosophy