• Jul 1, 2026 By Peter Fader Customer Centricity Focus On The Right Customers For Strategic Advantage Wharton Executive Essentials 2nd Edition 4151 strategic advantage by truly understanding the right customers. It’s a guide that will empower you to foster loyalty, drive growth, and create lasting value. This is a book that doesn't just teach you; it transforms you. My heartfelt recommendation: This is more than just an executive essential; i BY Trevor Kozey