TAG: kapferer

• Dec 20, 2025

Kapferer On Luxury: How Luxury Brands Can Grow Yet Remain Rare

ring about the alchemy that elevates an object to legendary status, then buckle up. Jean-Noël Kapferer's "Kapferer On Luxury: How Luxury Brands Can Grow Yet Remain Rare" isn't just a book; it's an invitation to a world of wonder, a masterclass disguised as a

BY Alanis Hilll

• Dec 20, 2025

Prisme De Kapferer

erish: Fall in love with a cast of unforgettable individuals (and creatures!). A Journey for Everyone: Perfectly suited for readers young and old, offering different layers of appreciation. In a world that somet

BY Idella Boyle

• Sep 6, 2025

The New Strategic Brand Management Kapferer

societal values to build trust, loyalty, and long-term relevance in a socially conscious environment. Does the new edition provide updated methodologies for brand valuation? Yes, it introduces refined tools and models for assessing brand equ

BY Gianni Braun

• Jun 22, 2026

kapferer 2012 the new strategic brand management

tools or frameworks does Kapferer 2012 introduce for managing brand equity? Kapferer 2012 introduces the Brand Identity Prism, a framework that links brand identity elements (such as physique, personality, culture, relationship, reflection, and self-image) to manage and communicate brand equity

BY Yvonne Bartoletti

• Oct 25, 2025

The Luxury Strategy Kapferer

al channels can democratize access but threaten exclusivity. - Online presence increases visibility but risks overexposure. Strategies for Digital Integration: - Creating exclusive online experiences

BY Renee Bailey